Irina was one of the early employees at Metaio GmbH, the pioneer in Augmented Reality and Computer Vision. High-energy professional with rich experience in strategy, she headed global operations and business development for Metaio products. In 2015 Irina joined Apple Inc. and later on she founded her own consultancy firm for emerging innovation technologies. She holds a Ph.D in International Economics and with 11+ years of experience she is bringing thorough expertise in AR/VR platforms and tracking technologies. Today she is a Vice President of Business Development & Strategy at Matrixworks GmbH, envisioning new ways for Enterprise collaboration in Virtual Reality.