ABOUT XR SUMMIT ISE 2020

XR Summit ISE:
‘XR Summit – Shaping New Realities

Tuesday 11 February 2020, 14:00-18:00, Hotel Okura Amsterdam

XR Summit ISE is a half-day B2B strategy conference focused on the Virtual (VR), Augmented (AR) and Mixed Reality (MR) industry. Taking place in the Hotel Okura Amsterdam, it explores the latest in those technologies, business strategies, and solutions and how they impact and empower the AV business.

XR Summit – Shaping New Realities

The XR Summit will explore the new technologies, strategies and solutions that are shaping this exciting and thought-provoking adjunct to the audiovisual sector. The conference will feature thought leadership from some of the world’s leading XR experts in panel discussions and presentations, while offering valuable market intelligence and highlighting best practice case studies.

Topics for discussion will include developments in spatial audio, 5G, haptics and brain-computer interfaces, as well as the integration challenges posed by these new technologies. Speakers will include some of finest minds operating in XR who will be aiming to lay out a roadmap for the future of this fascinating technology area.

Leading futurist Amelia Kallman hosts XR Summit

Amelia Kallman is a leading London futurist, speaker, and author. As an innovation and technology communicator, Amelia regularly writes, consults, and speaks on the impact of new technologies on the future of business and our lives. She is an expert on the emerging new realities; virtual reality, alternative reality and mixed reality having recently authored a cutting-edge report for Lloyd’s of London. She also specialises in the future of retail, AI, and IoT, and runs the Inition Insight Studio in the heart of east London.

Relevance of this year’s theme

The XR world has evolved and the pace of change is extremely fast; it is only five years ago that the first virtual reality headset was launched. The industry has come a long way in a short space of time and keeping up with the pace of change is a challenge. What is becoming apparent, though, is that the latest XR developments are opening up a whole new realm of possibilities for the audiovisual industry, especially in the enterprise sector as companies look to use XR as a business tool in the diverse realms of virtual training and education, marketing and events, oil & gas, architectural and automotive applications.

What can attendees expect from the conference

There will be a range of topics on the agenda that explore how the new realities are playing a greater role in our lives. As this unfolds, discussion amongst key players in the XR industry will become increasingly important.

One of the discussion points will be ‘integrating XR’: this conversation will explore how integrators can make the most of the opportunity as technologies become more sophisticated and the business benefits of an AR, VR, or XR solution become recognised across corporate and entertainment applications.

As an industry, systems integration is in the privileged position of being to be able to sculpt and shape the future of XR technology and how it is integrated into real-world applications. The summit will examine how to make the most of the opportunity to push our creative boundaries. XR has come a long way in a short space of time, but how far can it go?