WHAT DOES THE FUTURE HOLD FOR THE XR SECTOR?

Virtual, augmented and mixed realities (VR/AR/MR) are not only growing in influence but are coming closer together. This last development has created the new category of XR, which will be highlighted during a half-day strategy conference as part of the ISE 2020 conference programme.

The XR Summit (XRS) will look at the component technologies in general and focus on immersive audio, the pushing of creative boundaries, the integration of XR into entertainment locations or workplaces and what the future may hold for this burgeoning sector.

XRS will be hosted by Amelia Kallman, a futurist, speaker and author who comes from a theatrical background. As well as opening and closing the Summit, Kallman will present The Big Reveal: Top Game Changers in XR. This is based on her monthly innovation newsletter, The Big Reveal, and will feature Kallman’s thoughts on current technologies and trends in XR.

The first presentation of the Summit will be from Hilary McVicker, vice president of sales and marketing at design and engineering company The Elumenati. Immersive XR and Pushing Creative Boundaries will look at the development of 360-degree domes for museums and visitor experiences, as well as the application of XR in engineering and entertainment.

Jan Plueger, founder of advisory company advisXR, will give the first of three keynote lectures, Integrating VR and AR into Corporate Culture. Plueger previously worked as a model builder and industrial designer and will talk about how to deliver XR in the real world.

This will be followed by the second keynote, Augmented Interactivity Concept, Vision and Use Cases in Telecoms and IT Operations, presented by Ersan Ersoy. Currently head of network production solutions at European mobile operator Turkcell, Ersoy focuses on augmented intelligence and interactivity, network planning and has expertise in AI.

The first panel discussion of the afternoon will be Virtual Production – Empowering Broadcast and Media with XR. This will feature filmmaker and XR consultant Nina Salomons; Peter Kirkup, global technical solutions manager at disguise, a specialist in entertainment technology; Andy Hook, technical solutions director for White Light, which works on the conception and design of major projects for leading broadcasters; Michael Al-Far, creative director of MalfMedia, which works on multimedia design for music and live events as well as broadcasting; and James Simpson, head of development with the Centre for Digital Production at Rose Bruford College.

A third keynote will come from Gerhard Kimenkowski, founder and managing director of CADwalk Global. This will look at Collaborative XR, with examples from the work of CADwalk Global, which is part of the Jumbo Vision group and specialises in advanced control rooms and visualisation systems.

XR Summit ISE (XRS) is a half-day conference produced by Integrated Systems Events. XRS explores the latest in Virtual, Augmented and Mixed Reality business strategies, technologies and solutions. It is being held on 11 February 2020 at the Hotel Okura during Integrated Systems Europe (ISE), the world’s largest exhibition for professional AV and systems integration (11-14 February 2020, RAI Amsterdam).

  • XR Summit (XRS) ISE 2020
  • Tuesday 12 February 2020, 14:00-18:00
  • Hotel Okura, Amsterdam
  • Tickets are available here